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EP28: Building Growth teams, Scaling & Marketing for Startups {Daman, Marketing at WeCash, MilkBasket, Mobikwik}
Manage episode 268991715 series 2770978
EP28: {Damandeep Singh Soni, Marketing at WeCash, MilkBasket, Mobikwik}
This episode is going to be a little different from other Stars & Startups Episodes. Think of this episode as a Growth Masterclass for Startups.
Startups all too often don’t identify how to grow their users, plan acquisition and do things that help them scale during the early days. We explore a few concepts to help build the growth function, build trust with customers, demystify and think through concepts that could be thought of as hard. I learned a lot from this episode, hope you do too.
— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —
→ Don’t forget to subscribe to the Newsletter via stars.substack.com so that you can receive future podcast releases delivered to your inbox!
→ Full episode of the podcast is available on my YouTube Channel
— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —
Damandeep blogs at https://www.damansoni.com/
Don’t forget to share the episode if you think it could add some value to others. Do write in to me or tweet at @varunvummidi if you liked this episode. Maybe we could do more such episodes exploring more such topics in the near future.
Stay Safe
- V
Timeline:
00:45 - Intro to Daman
01:01 - Framework for building Growth Teams
09:55 - Growth lead as a bootstrapped company should be the founder
15:25 - Marketing is not Growth
18:46 - Who can apply the framework
21:14 - Building Trust for New Brands
24:43 - a. Treat organic customers in a special way. Treat them like a VIP
b. Give customers a voice
27:05 - c. Creating authentic PR
30:50 - d. Social Proof
i. Soliciting those who are using your product
ii. Using logos of familiarity
37:32 - e. Customer Service
43:24 - Acquiring more users without much $$
48:55 - Canva’s method of SEO
50:12 - Referrals & Word of Mouth
56:25 - Importance of writing a Blog
57:55 -Influencers, and how to identify an influencer
01:02:13 - Meetups, Freebies and using Testimonials to engage
01:13:42 - Creating KPIs for Growth & Marketing teams
01:21:04 - How to WOW the investor
57 епізодів
Manage episode 268991715 series 2770978
EP28: {Damandeep Singh Soni, Marketing at WeCash, MilkBasket, Mobikwik}
This episode is going to be a little different from other Stars & Startups Episodes. Think of this episode as a Growth Masterclass for Startups.
Startups all too often don’t identify how to grow their users, plan acquisition and do things that help them scale during the early days. We explore a few concepts to help build the growth function, build trust with customers, demystify and think through concepts that could be thought of as hard. I learned a lot from this episode, hope you do too.
— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —
→ Don’t forget to subscribe to the Newsletter via stars.substack.com so that you can receive future podcast releases delivered to your inbox!
→ Full episode of the podcast is available on my YouTube Channel
— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —
Damandeep blogs at https://www.damansoni.com/
Don’t forget to share the episode if you think it could add some value to others. Do write in to me or tweet at @varunvummidi if you liked this episode. Maybe we could do more such episodes exploring more such topics in the near future.
Stay Safe
- V
Timeline:
00:45 - Intro to Daman
01:01 - Framework for building Growth Teams
09:55 - Growth lead as a bootstrapped company should be the founder
15:25 - Marketing is not Growth
18:46 - Who can apply the framework
21:14 - Building Trust for New Brands
24:43 - a. Treat organic customers in a special way. Treat them like a VIP
b. Give customers a voice
27:05 - c. Creating authentic PR
30:50 - d. Social Proof
i. Soliciting those who are using your product
ii. Using logos of familiarity
37:32 - e. Customer Service
43:24 - Acquiring more users without much $$
48:55 - Canva’s method of SEO
50:12 - Referrals & Word of Mouth
56:25 - Importance of writing a Blog
57:55 -Influencers, and how to identify an influencer
01:02:13 - Meetups, Freebies and using Testimonials to engage
01:13:42 - Creating KPIs for Growth & Marketing teams
01:21:04 - How to WOW the investor
57 епізодів
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