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85 - Pricing Mini-Plans The RIGHT Way
Manage episode 442376794 series 3467449
Вміст надано Jeremy Neisser. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jeremy Neisser або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies.
By using a specific formula, he illustrates how teams can avoid underpricing their mini-plans and maximize revenue. The conversation covers the trade-offs involved in pricing decisions and the need to maintain a balance between affordability for fans and profitability for teams.
Takeaways
- Mini plans are crucial for increasing ticket sales.
- Analyzing past buyer data helps in setting prices.
- Teams often undercut themselves with pricing.
- Understanding fan behavior is key to pricing strategies.
- Calculating revenue trade-offs is essential for profitability.
- Aiming for a 50% revenue gain is ideal.
- Blended averages provide a realistic pricing perspective.
- Pricing should reflect the value perceived by fans.
- Teams need to be cautious of losing money on plans.
- Effective pricing can lead to increased fan engagement.
Chapters
00:00 - Introduction to Mini Plan Pricing
02:57 - Analyzing Ticket Buyer Data
06:09 - Understanding Pricing Strategies
09:01 - Calculating Revenue Trade-offs
11:51 - Final Thoughts on Mini Plans
YouTube video demonstrating how the formula
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