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Вміст надано MrRichardClarke. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією MrRichardClarke або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Player FM - додаток Podcast
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Mario Leo: Sportsbiz, digital, the need of New Year resolution
Manage episode 281319311 series 1924107
Вміст надано MrRichardClarke. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією MrRichardClarke або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back"
The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors
What activities created by the Covid crisis will persist after the virus is beaten
Getting by giving - the authenticity of the Marcus Rashford story
The way clubs talk to their fans - the problem of 'closing the reality gap'
The psychological move of sports social media after Covid-19 hit
The movement of the social media platforms over the last year - why Mario got it wrong on Instagram and TikTok is "an ocean of content"
Facebook's problems, its legal issues and the effects on sports clubs
The political dimension to curbing the social media platforms
The problem with fake social media advertising metrics. The lack of transparancy
The one country trying to license valid social media metrics
How Mario has investigated the problem
The problem of the Nielsen approach and CPM as an estimate
Why a European Super League will happen and World Cups will be staged every two years
The importance of CSR and being fancentric
The risk of clubs going all-out for promotion
The assumption that fans will come back automatically
Rich Luker's '2% solution'
Marketers letting go of big numbers of engagement and concentrating on real numbers
Mario's tips for running club accounts in 2021
94 епізодів
Поширити
Manage episode 281319311 series 1924107
Вміст надано MrRichardClarke. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією MrRichardClarke або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back"
The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors
What activities created by the Covid crisis will persist after the virus is beaten
Getting by giving - the authenticity of the Marcus Rashford story
The way clubs talk to their fans - the problem of 'closing the reality gap'
The psychological move of sports social media after Covid-19 hit
The movement of the social media platforms over the last year - why Mario got it wrong on Instagram and TikTok is "an ocean of content"
Facebook's problems, its legal issues and the effects on sports clubs
The political dimension to curbing the social media platforms
The problem with fake social media advertising metrics. The lack of transparancy
The one country trying to license valid social media metrics
How Mario has investigated the problem
The problem of the Nielsen approach and CPM as an estimate
Why a European Super League will happen and World Cups will be staged every two years
The importance of CSR and being fancentric
The risk of clubs going all-out for promotion
The assumption that fans will come back automatically
Rich Luker's '2% solution'
Marketers letting go of big numbers of engagement and concentrating on real numbers
Mario's tips for running club accounts in 2021
94 епізодів
Усі епізоди
×
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Схожі до Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
