Fraser Simpson on game-changing ethics engagement

Speak to the human

Why would a puppet work for getting colleagues to pay attention to a new Code of Ethics? And how could we all think differently, creatively, and perhaps more bravely about ways to help people ‘do the right thing’?

In this episode we hear from Fraser Simpson about some of the creative campaigns that have broken the mould by taking a totally unexpected and different approach, including Connie the puppet who embodies people’s conscience.

Fraser is Associate General Counsel - Ethics, Governance and Compliance at the Wellcome Trust. We explore what risk really means in an organisation, how to bring decision makers with you with doing things differently, and how and why it’s so meaningful to create emotional connections that speak to the human.

We cover:

• An overview of the work of the Wellcome Trust – a global charitable foundation supporting science to support urgent health challenges.
• Fraser’s role leading on ‘integrity behaviours’ – building a culture where colleagues are equipped to make good decisions in the moments that matter, and showing them that they are trusted to do so.
• About ‘Connie’ the pink haired puppet representing your conscience – and why a dose of fun as been so popular.
• What it takes to drive behaviour change in an organisation, and how having room to do things creatively is game-changing for shifting mindsets.
• How linking everyday actions to overall purpose is vital for motivating people.
• How to design campaigns that work for people in different roles, work environments, and thinking about how to be inclusive across cultures, languages and accessibility needs.
• What we mean by ‘risk’, how we balance risks, and the opportunities presented by risk.
• Tapping into human creativity, imagination and humour for more effective outcomes.

Speak to the human is a podcast by Acteon a communication and learning agency that harnesses behavioural insights to help organisations connect with their people and deliver positive change. Find out more at acteoncommunication.com.