SMME #399 Shifting from Solo to Storefront with Daniela & Sara of Team Addo

Spa Marketing Made Easy Podcast

Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it’s all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don’t know what you don’t know.

Joining me on the mic to shine a light on the common pitfalls to avoid and the key considerations and answers to arm yourself with when exploring making the shift is Team Addo coach Sara Sykes Moore. As a Spa CEO, Sara has navigated this road and brings a wealth of insight to the table in this stage of your spa business growth journey.

In this episode, we discuss:

• Key considerations to make before you decide to leap your solo spa or solo suite space to a storefront in a retail area or office suite

• Areas that are up for negotiation when finding the storefront location that will fit you and your future growth

• Important expense considerations to build into your budget when making the switch from solo to storefront

• Why you need to get crystal clear on the client experience you’re aiming to create

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/399

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