It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Вміст надано Sourcing Journal. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sourcing Journal або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Retail Rx: Shaping J.Crew's Digital Transformation Strategy
Manage episode 428235113 series 2365261
Вміст надано Sourcing Journal. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sourcing Journal або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this special “Chat Box” episode, part of a series of executive spotlights for RetailRx community hub, Danielle Schmelkin, chief information officer of J.Crew Group joins Fairchild Studio Director Lauren Parker.
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139 епізодів
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Manage episode 428235113 series 2365261
Вміст надано Sourcing Journal. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sourcing Journal або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this special “Chat Box” episode, part of a series of executive spotlights for RetailRx community hub, Danielle Schmelkin, chief information officer of J.Crew Group joins Fairchild Studio Director Lauren Parker.
Schmelkin discusses the shifting role of the CIO, J.Crew and Madewell’s digital transformation strategies, and sheds light on how retailers should use AI and other technologies to set themselves up for digital success.
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139 епізодів
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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