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What to do when your offering's promise isn't sexy
Manage episode 429405041 series 3586912
Вміст надано Emma Brownson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Emma Brownson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Every offering you have will have some kind of promise. The promise is basically the outcome or the transformation that someone can expect from working with you, buying the thing, doing the course, whatever it is.
These days in the online world, it’s full of these BIG, sexy, sometimes outlandish promises.
Have a 6-figure launch, 5-steps to a $100K coaching business in 90 days, Launch your dream business in just 5 days, write your book in 90-days, 10x your revenue in 1 month, sell out your next event, learn how go viral consistently.
Some of those ones I’m mentioning were literally what was in my Facebook feed today that I noted down.
Of course, big, flashy promises get noticed. I’m in a coaching program right now where they tell us we need to make our offer so damn good, someone would be stupid to say no. And I’m all for delivering an AMAZING offering to your clients.
But I think a lot of people out there are taking that idea and just saying ANYTHING to make their offer sound good, but does it really deliver on it? Or are we over-hyping and over-promising here?
And how do we approach this as heart-centred business owners who probably take more of a long-term sustainable results kind of approach rather than a quick-fix solution approach.
I’ll be diving into my top tips for this in the episode!
Action Item I mention in the episode:
Map out those two questions:
Number 1: What problem does my ideal client care the most about solving?
Number 2: What problem do I care the most about solving?
Are they the same? Are they different? Do your ideal clients care about the same things you care about?
Ultimately, your intuition should be your best guide to find the best way to balance your personal beliefs and values about the work that you do while meeting someone where they are at with their particular level of awareness of the problem.
If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
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