The Power of AI in Sales Enablement w/ Elay Cohen & Lisa Duncan

Solution Salon

In this episode, we explore how Meltwater is transforming enablement and coaching for their sales and customer success teams. With traditional enablement methods becoming less effective in an increasingly competitive landscape, Meltwater recognized the need for innovation. Through their partnership with Saleshood and its AI-powered tools, they’ve redefined how teams learn, grow, and achieve measurable results. Join us as Lisa Duncan and Elay Cohen share their experiences and insights into the future of AI in sales enablement.
Key Takeaways:
The Challenge: Meltwater faced difficulties in aligning their go-to-market teams across sales and customer success. Traditional enablement practices couldn’t scale effectively or meet the demands of a modern sales environment.
The Approach: By leveraging Saleshood’s enablement platform and AI Coach, Meltwater streamlined training and coaching efforts. The AI-powered tools provided real-time feedback, automated administrative tasks, and improved the overall quality of customer interactions, creating a unified approach to team enablement.
The Impact: Meltwater saw significant improvements in productivity and efficiency. Teams became more confident and skilled in managing customer conversations, while managers gained actionable insights to deliver meaningful coaching.
Looking Forward: Meltwater is committed to staying ahead of the curve by continuously exploring AI’s potential to drive better outcomes. Their adoption of AI tools reflects their focus on connecting systems, improving processes, and building trust in advanced technologies to maintain a competitive edge.