The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Вміст надано Hibu. Smart Digital Marketing Made Easy.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Hibu. Smart Digital Marketing Made Easy. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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What makes a good small business website?
Manage episode 321378211 series 3320975
Вміст надано Hibu. Smart Digital Marketing Made Easy.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Hibu. Smart Digital Marketing Made Easy. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Chad and Ian talk with Paul Altobelli, Hibu's Website Product Lead, about what makes a good small business website. Paul talks about what every site MUST have, common mistakes business owners make, and the easiest ways to make sure your website is working to bring you more leads.
20 епізодів
ПоширитиManage episode 321378211 series 3320975
Вміст надано Hibu. Smart Digital Marketing Made Easy.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Hibu. Smart Digital Marketing Made Easy. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Chad and Ian talk with Paul Altobelli, Hibu's Website Product Lead, about what makes a good small business website. Paul talks about what every site MUST have, common mistakes business owners make, and the easiest ways to make sure your website is working to bring you more leads.
20 епізодів
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AI is everywhere – it’s on our phones, it’s in our cars, and it’s definitely having an affect on how customers find your business online. On this episode of Small Business Small Talk, hosts Ian Messinger and Lauren Schenk discuss the growing power of AI with Hibu's Chief Information Officer Ira Klein and Senior Project Manager Gretchen Ast. They talk through AI's evolution, including machine learning (supervised and unsupervised) and generative AI, and they delve into how Google's AI-generated answers (AIO) has already changed the search results page in a big way, and the importance of SEO, local rankings, and E-A-T (Expertise, Authoritativeness, Trustworthiness) for small businesses. They also discuss all the ways Hibu is using AI to help clients improve content quality, avoid time-wasting robo-calls, and streamline customer review generation. Hear why it’s important for your small business to adapt to AI's evolving role in search and customer engagement, and how Hibu can help you take the next step.…
Hibu has enhanced its digital marketing solutions by adding advanced optimization to the client’s Google Business Profile (GBP) which will increase online visibility for Hibu’s small business clients. RC Thompson, Hibu’s AVP of Digital Product Management, walks us through the reasons why GBP optimization is crucial for any digital marketing campaign, and how Hibu is optimizing clients’ profiles. With the rise of AI-generated content, having a complete and accurate GBP profile is increasingly important for small businesses to differentiate themselves from competitors. Hear how Hibu’s enhanced GBP optimization will help generate new leads and customer reviews for Hibu clients. For more information, see our official press release .…
Hibu News Update : Now, Hibu clients can get important notifications on their phones, tables, desktops and laptops – wherever they choose. Listen to this very quick update – about 90 seconds, give or take – as Nick Hopkins, Hibu’s VP Product, Strategy & Development, gives us an inside look at Hibu’s new Web Push Notifications. For more information, see our official press release .…
➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: https://smallbusinesssmalltalk.buzzsprout.com/ Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ads can support service based small business. Starting in mid-2023, Hibu had the opportunity to partner with Amazon Ads to test Sponsored Display with a group of Hibu clients. Sponsored Display leverages Amazon Ads’ rich audience insights built from shopping and streaming signals, advanced AI, and machine learning technology to engage audiences across Amazon, Twitch and thousands of apps and websites. Sponsored Display has long been used by businesses that sell on Amazon but recently expanded to include businesses not selling in the Amazon store – including many of the types of local businesses that Hibu specializes in helping, such as home services contractors, consumer services, automotive services, and travel and hospitality. ________________________ ➜ This episode: https://hibu.com/blog/marketing-solutions/how-hibu-fortified-one-client-s-digital-marketing-by-adding-amazon-ads-sponsored-display Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ________________________ ➜ Get a Free Digital Marketing Score for your Small Business: https://hibu.com/free-tools/online-performance-report ➜ GET IN TOUCH: www.hibu.com 877.237.6120 ➜ SOCIALS: facebook.com/hibuUS twitter.com/hibuus linkedin.com/company/hibu instagram.com/hibuusa/ vimeo.com/hibu Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results. #Hibu #SmallBusinessSmallTalk #amazonads…
We're talking SEO with Mike Quayle, Managing Director of Marketeering Group – everything from what SEO is to how it can make or break your local business. This quick episode is loaded with information that could dramatically increase your online visibility.
Paul Altobelli, Hibu's Website Product Lead, walks us through an in-depth discussion about what your local business website needs to have today to drive in leads and keep you competitive online today. Paul talks about a recent study he did on HVAC websites across the country – what's working, what's missing, and what sets some sites apart from others when searching for local HVAC businesses. If you own a local business – whether it's HVAC, some other service provider, or anything else, you're sure to learn a lot of ways your website could deliver more customers.…
Today we’re speaking with Dr. Jordan Job, DDS ( @jordanjobdds ) to discuss his journey as both a dentist and small business owner, marketing strategies that have worked for his dental practice, and the lessons he's learned along the way. Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ➜ See how Hibu is making digital marketing easy for local businesses across the country: www.hibu.com ➜ Check out Dr. Jordan Job, DDS: https://www.jobddsdental.com/…
Today we’re speaking with Tracy Brucks, owner of Style and Grace Salon & Day Spa in Champaign, Illinois. Tracy chats with us about her experience navigating the salon and spa business as a new salon owner. After she took over an existing salon business, she both rebranded her business and expanded digital marketing efforts. Listen in as we discuss: Buying an existing business, rebranding, and revisioning Google reviews in service-based businesses Navigating Covid in a salon business How to build trust and clear communication with your clients How to improve business by tracking leads Investing in marketing and advertising New updates coming to her business soon! Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms ➜ Style and Grace Salon & Day Spa: https://www.styleandgracecu.com/ https://www.facebook.com/styleandgracesalondayspa/ https://www.instagram.com/styleandgrace_salon/ ________________________ Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report…
Today we’re speaking with Dr. Robert J. Moore, owner of Moore Foot & Ankle Specialists in Houston Texas. Dr. Moore spoke with us at length about what he sees are the keys to using digital marketing to grow a medical practice – what has worked for him and what he’s seen in the online medical community, including: ● How to find quality leads and reach the right audience ● Lead generation strategies ● Streamlining your marketing workflow and having everything under one roof ● The value of Google reviews and how to get clients to leave them ● What makes an effective medical website and how he utilizes landing pages ● How getting specific on his niche specialty helped him with his marketing ● The effects of Covid and telemedicine on his practice ● Incorporating SEO, pay per click, social media, and more. Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard in this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: [link] ➜ Check out Dr. Robert J. Moore and his practice here: https://mfaspecialists.com/ __________________________ Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report ➜ GET IN TOUCH: www.hibu.com 877.237.6120 ➜ SOCIALS: facebook.com/hibuUS twitter.com/hibuus linkedin.com/company/hibu instagram.com/hibuusa/ vimeo.com/hibu Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results. #Hibu #SmallBusinessSmallTalk #HealthcareProfessionals…
Lucas Underwood, owner of L&N Performance Auto Repair and co-host of The Auto Shop Owners Group (ASOG) Podcast, joins us to take a close at digital marketing for auto professionals. Lucas talks to us, in detail, about what's working for his shop, what he sees and hears from fellow shop owners, and where he thinks a lot of auto shop owners are going off track.…
Special Guest: Aaron Hall , Attorney for Business Owners Today we’re speaking with Aaron Hall about digital marketing strategies that have worked for his law practice and his brand as the attorney for business owners. Aaron shares his experience with legal marketing, including: Building trust online Having an integrated web presence across platforms The power of strong communication through video marketing Leveraging social media marketing for law firms How to properly handle online reviews Additional marketing strategies for attorneys Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ________________________________ Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report ➜ GET IN TOUCH: www.hibu.com 877.237.6120 ➜ SOCIALS: facebook.com/hibuUS twitter.com/hibuus linkedin.com/company/hibu instagram.com/hibuusa/ vimeo.com/hibu Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results. #Hibu #SmallBusinessSmallTalk # DigitalMarketing…
Today we’ve invited Ryaan Tuttle of Best Handyman, Inc. to speak with us about how digital marketing has worked to promote and grow his handyman business. Listen as Ryaan shares his journey from starting in the field to expanding to an online presence, including: How he brought his handyman business online How he uses his website as a tool to attract new customers and leads How he uses customer reviews and social media If your business needs a digital marketing partner who can deliver the kind of effective digital marketing we talked about in today’s episode, visit us at hibu.com. And if you like what you heard on this episode, be sure to subscribe and leave us a review! Small Business Small Talk powered by Hibu, gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small- and medium-sized businesses. ➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: ________________________________ Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report ➜ GET IN TOUCH: www.hibu.com 877.237.6120 ➜ SOCIALS: facebook.com/hibuUS twitter.com/hibuus linkedin.com/company/hibu instagram.com/hibuusa/ vimeo.com/hibu Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results. #Hibu #SmallBusinessSmallTalk # SmallBusiness…
Ian and Lauren are joined by Eric Damm, Hibu's Sr. Digital Product Manager, for a revealing look at the things that go into your online business reputation. From incorrect listings to misrepresented services ("Uhm... no, sorry, we don't do that."), ratings, reviews and responding to both... good and bad -- it's all part of your overall impression online... and it can make or break your business. Listen in and see how you can make sure your business reputation gets rave reviews (literally).…
Join Ian and Lauren as they talk with Gretchen Ast, Digital Product Manager at Hibu, about the evolution of small business SEO – all the things that go into on-page and off-page SEO today, including relevant content, high-quality back-links, and the growing power of voice search. Give it a listen to see what your business needs to be doing now... and how Hibu's new SEO update, "Local Ranking," can be your all-encompassing solution.…
Ian welcomes new co-host Lauren Blackford and this episode's guest, Scott Terrizzi, Hibu's Digital Manager, East. Scott takes us through an in-depth discussion on a wide range of ways small business owners can get a bigger piece of the pie, including increasing search ranking, maximizing website conversion, and generally staying ahead of your competition online. You'll especially want to listen as Scott walks us through changing your digital marketing mind-set – focusing on "the screen" rather than the platform (Google, Facebook, etc.) – and the major impact that can have on your marketing strategy.…
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