))
Speak to the WALLET! Money Talks and Drives RESPONSE! I Growth WINS
Manage episode 418554793 series 3551009
Вміст надано GURU Media Hub. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією GURU Media Hub або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of Small Business Quick Wins, host Jay Schwedelson shares an incredibly effective sales and marketing technique - speaking directly to your potential customers' wallets. He provides examples of compelling messaging that clearly conveys the financial savings and benefits customers will gain. Listeners can expect to learn specific techniques to craft wallet-focused messages and offers.
=================================================================
Best Moments:
(01:51) Headlines, subject lines and messaging focused on saving money generate over 30% more engagement
(04:09) Share the exact cost savings to create interest e.g "Save $200 annually by upgrading your HVAC system"
(04:29) Use comparative cost analysis e.g. "Old AC units cost you an extra $300 a year. Upgrade now and start saving."
(07:18) Comparative cost analysis converts at 60% higher rates than standard offers
=================================================================
Try Thryv For $1?!?
Click HERE to get this $1 offer for 1 month using Thryv's Business Center!
26 епізодів
Поширити
