Why the Old Way of Marketing Is Dead (and What to Do Instead) w/ Veronica Romney

Small Business PR

The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don’t miss this episode!
Harness the Power of Identity Marketing to Transform Your Brand Messaging

• Why traditional authority-based marketing no longer works post-pandemic
• How changing customer identities impact marketing strategies
• The difference between brand identity and identity marketing and why it matters
• The four-step framework of Identity Marketing: to define, validate, deepen, and personify your marketable identity
• How to use non-negotiables to clarify your brand’s values and connect authentically

Build stronger connections and lasting loyalty with these identity marketing tips: adapt to your customers’ changing identities, test your messaging without wasting resources, and use non-negotiables to show what you stand for. Shift your marketing to focus on who your audience is, and watch your brand resonate like never before—because connecting with people always beats just selling to them.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
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• Follow Veronica Romney on:Website for Identity Marketing: https://identitymarketingbook.com/
• Website for Veronica Romney: https://www.veronicaromney.com/
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• YouTube (The Rainmaker Podcast): https://www.youtube.com/@vromney