How To Get Into ANY Shopping, Product, Gift Guides w/ Emily Cieslak

Small Business PR

Send us a text to get more PR resources for your product biz!

Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, Emily Cieslak, talks about all the ways a small business can get their indie brands into these outlets!

Here’s What We Cover In the Episode and More:

• Insights on writing buying guides, focusing on SEO, product selection and expert input.
• How to pitch products for editorial features, including preparation and timing.
• Common mistakes in pitching, such as irrelevant pitches.
• Tips on making pitches stand out: uniqueness, inclusivity, sustainability.
• Effective pitching techniques, from subject lines to follow ups.
• The impact of strong PR strategies on small brands.

Getting into shopping, product or gift guides is all about knowing your audience – and by audience, I mean the editors. Do your homework: tailor each pitch to the publication, highlight your product’s unique angle and align it with current trends like sustainability or inclusivity. Keep it short, sweet and relevant, because editors are like shoppers themselves— they love a good deal, but hate wasting time on irrelevant pitches. Finally, be persistent but not pushy; remember, you’re building relationships, not just getting a feature.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Emily Cieslak on: Instagram: https://www.instagram.com/emilycieslak/?hl=en
• Visit her website: https://emilycieslak.yourwebsitespace.com/
• Connect with her on LinkedIn: linkedin.com/in/emilykcieslak