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The Value of Leads for Small Businesses Everything You Need to Know // Scott Gabdulin
Manage episode 393502068 series 3508742
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Welcome to another episode of Six Figure Business Coaching and the Marketing VA Advantage.Today, we're excited to have Scott Gabdulin from Learo, an expert in turning prospects into business opportunities, sharing insights on the value of leads for small businesses and practical tips for effective lead generation.
Main Talking Points:
Significance of Leads for Small Businesses:
- Scott emphasizes leads' crucial role in initiating momentum and revenue.
- Explores challenges in exhausting personal networks and the need for sustained lead generation.
Lead Generation Strategies:
- Practical tips for businesses under 100K-500K, focusing on immediate revenue.
- Highlights Google Ads' effectiveness for service-oriented niches like home services.
Balancing Budgets:
- Scott advises a do-it-yourself approach for small businesses with financial constraints.
- Recommends Google Ads for immediate problem-solving and social media for higher-end niches.
Tailoring Lead Magnets:
- Discusses tailoring free lead magnets based on the nature of the product or service.
- Strategies differ for therapists and immediate-service niches like home services.
Transitioning to Marketing Investment:
- Explores the ideal point for small business owners to transition to broader marketing efforts.
- Weighs the decision between hiring more help and investing in marketing for diversified growth.
Power of Video Marketing:
- Discusses the universal appeal of video marketing for building trust and brand presence.
- Highlights video content's role in creating a personal connection with the audience.
Static Ads vs. Video Ads:
- Scott prefers static ads for quick campaign setups during lead generation.
- Acknowledges the high barrier to entry for video but stresses its importance in brand building.
Helpful Links:
Mastering Online Marketing for Entrepreneurs
Double Your Income with a Marketing VA, even on a tight budget
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