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READY, LAUNCH, BRAND - with Orly Zeewy
Manage episode 304864676 series 2911716
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In this LAST episode of Season 2 - focus on women offering important skills for the post-pandemic business world - I talk with ORLY Zeewy - all about her area of expertise - and the topic of her new book READY, LAUNCH, BRAND, The Lean Marketing Guide for Startups - that is ... BRAND!
When people hear the word BRAND - they often think colors, style, font, and logos
but ORLY - is what she calls a BRAND ARCHITECT - she *builds the DNA of startup brands* and *helps founders cut through the noise so they can scale in months, not years.*
Orly Zeewy is an author, keynote speaker, educator and brand architect. She builds the DNA of startup brands and helps founders cut through the noise so they can scale in months, not years. Prior to starting her consulting practice, she ran the award-winning Zeewy Design and Marketing Communications firm for 14 years and directed marketing programs for national clients such as CIGNA, Kraft Foods and Prince Tennis.
Orly has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University and the University of Pennsylvania. She has led workshops for startup incubators such as REV Ithaca, Rise Up Philly, Startup Leaders Philadelphia and Venture Café. In 2020, nearly 200 people from around the world attended her brand storytelling webinar: Heroes and Villains.
Orly has been featured in Medium and written for the Comcast Business Community, Small Business Trends, The Marketing Journal and Smart Hustle.
You can find ORLY at:
http://zeewy.com/
https://www.linkedin.com/in/orlyzeewy/
https://twitter.com/orlyzeewy
and her book: https://www.amazon.com/Ready-Launch-Brand-Marketing-Startups/dp/0367466627
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