Artwork

Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !

Genesis Motor China CEO Markus Henne: Building a Luxury Auto Brand in China

44:18
 
Поширити
 

Manage episode 321450631 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Meet Genesis Motor China's CEO Markus Henne as he describes his experience of building a luxury auto brand in China from the ground up. Markus joined Genesis Motor in 2019 from a distinguished career at Mercedes-Benz, and it has only been since October of 2021 that they have begun to distribute cars. How to build a luxury brand amongst all the competition? How to keep customers interested for 6 months after they have put down their deposits? Today's episode is sponsored by our friends of Campaign Asia.
1. How did you end up in China and what are you driving these days?
2. What's different about a Genesis, and what's it like working in the car industry these days? The advantage of a blank canvas
3. Hiring people outside of the industry is key to the Genesis Experience.
4. Advantage Direct-To Consumer model, especially in China
5. What aspects of the Genesis Experience can be exported from China?
6. Big brands want to go to Direct-To-Consumer but they are bound by tradition
7. How do you keep Chinese customers active before they can get their car?
8. NEV/EV - is there a difference in customer experience from regular petrol cars?
9. EV & Petrol: appeal to different consumer groups
10. Expect the big auto players to come back against the new NEV players, but it will take time
11. How do you define Genesis luxury? What is "Athletic Elegance"?
12. How do you define luxury in the after-sales world?
13. Any big differences working for a Korean company vs. a German?
14. Hong Xiao Rou or Schnitzel: It's Schnitzel!
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
  continue reading

55 епізодів

Artwork
iconПоширити
 
Manage episode 321450631 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Meet Genesis Motor China's CEO Markus Henne as he describes his experience of building a luxury auto brand in China from the ground up. Markus joined Genesis Motor in 2019 from a distinguished career at Mercedes-Benz, and it has only been since October of 2021 that they have begun to distribute cars. How to build a luxury brand amongst all the competition? How to keep customers interested for 6 months after they have put down their deposits? Today's episode is sponsored by our friends of Campaign Asia.
1. How did you end up in China and what are you driving these days?
2. What's different about a Genesis, and what's it like working in the car industry these days? The advantage of a blank canvas
3. Hiring people outside of the industry is key to the Genesis Experience.
4. Advantage Direct-To Consumer model, especially in China
5. What aspects of the Genesis Experience can be exported from China?
6. Big brands want to go to Direct-To-Consumer but they are bound by tradition
7. How do you keep Chinese customers active before they can get their car?
8. NEV/EV - is there a difference in customer experience from regular petrol cars?
9. EV & Petrol: appeal to different consumer groups
10. Expect the big auto players to come back against the new NEV players, but it will take time
11. How do you define Genesis luxury? What is "Athletic Elegance"?
12. How do you define luxury in the after-sales world?
13. Any big differences working for a Korean company vs. a German?
14. Hong Xiao Rou or Schnitzel: It's Schnitzel!
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
  continue reading

55 епізодів

모든 에피소드

×
 
Loading …

Ласкаво просимо до Player FM!

Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.

 

Короткий довідник