The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
Future Proofing the China Agency: Mindshare China's CEO: Ben Condit
MP3•Головна епізоду
Manage episode 400005758 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Will AI become a hindrance or a revolution to Chinese media? Mindshare China CEO Ben Condit says bring it on! Condit sees AI as the answer to much of the overcomplexity in China's tech platforms, some of which require over 11 stops to book a single piece of media. Ben gives us an insider perspective of why Mindshare China is constantly recognized as one of China's largest, most successful, and awarded agencies.
1. Why is your life like a box of chocolates as China CEO? Or is it a roller coaster?
2. Map out the evolution of Mindshare China and the reason for its success.
3. How important is low cost in media pitches? Cost is not always the most important factor.
4. Are media agencies becoming digital agencies? Where's the line drawn these days?
5. How do client leaders navigate a huge relationship with the client C-suite? How do you rally an organization?
6. Where do you see Mindshare's growth opportunities?
7. Why are the big media platforms becoming so complex? Surprisingly, it's easier in China.
8. Given the complexity, where is the body of the talent coming from?
9. Why are you so excited about AI? Isn't this a bad thing for talent? What new talent will you be looking for?
10. How do you stay an expert in an international leadership role?
11. A/B Test: Partners, Economics, & Strategy & LIFE!
About Mindshare: https://www.mindshareworld.com/china
Ben Condit on LI: https://www.linkedin.com/in/benjamin-condit-4a4111/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. Why is your life like a box of chocolates as China CEO? Or is it a roller coaster?
2. Map out the evolution of Mindshare China and the reason for its success.
3. How important is low cost in media pitches? Cost is not always the most important factor.
4. Are media agencies becoming digital agencies? Where's the line drawn these days?
5. How do client leaders navigate a huge relationship with the client C-suite? How do you rally an organization?
6. Where do you see Mindshare's growth opportunities?
7. Why are the big media platforms becoming so complex? Surprisingly, it's easier in China.
8. Given the complexity, where is the body of the talent coming from?
9. Why are you so excited about AI? Isn't this a bad thing for talent? What new talent will you be looking for?
10. How do you stay an expert in an international leadership role?
11. A/B Test: Partners, Economics, & Strategy & LIFE!
About Mindshare: https://www.mindshareworld.com/china
Ben Condit on LI: https://www.linkedin.com/in/benjamin-condit-4a4111/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 епізодів
Future Proofing the China Agency: Mindshare China's CEO: Ben Condit
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Головна епізоду
Manage episode 400005758 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Will AI become a hindrance or a revolution to Chinese media? Mindshare China CEO Ben Condit says bring it on! Condit sees AI as the answer to much of the overcomplexity in China's tech platforms, some of which require over 11 stops to book a single piece of media. Ben gives us an insider perspective of why Mindshare China is constantly recognized as one of China's largest, most successful, and awarded agencies.
1. Why is your life like a box of chocolates as China CEO? Or is it a roller coaster?
2. Map out the evolution of Mindshare China and the reason for its success.
3. How important is low cost in media pitches? Cost is not always the most important factor.
4. Are media agencies becoming digital agencies? Where's the line drawn these days?
5. How do client leaders navigate a huge relationship with the client C-suite? How do you rally an organization?
6. Where do you see Mindshare's growth opportunities?
7. Why are the big media platforms becoming so complex? Surprisingly, it's easier in China.
8. Given the complexity, where is the body of the talent coming from?
9. Why are you so excited about AI? Isn't this a bad thing for talent? What new talent will you be looking for?
10. How do you stay an expert in an international leadership role?
11. A/B Test: Partners, Economics, & Strategy & LIFE!
About Mindshare: https://www.mindshareworld.com/china
Ben Condit on LI: https://www.linkedin.com/in/benjamin-condit-4a4111/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. Why is your life like a box of chocolates as China CEO? Or is it a roller coaster?
2. Map out the evolution of Mindshare China and the reason for its success.
3. How important is low cost in media pitches? Cost is not always the most important factor.
4. Are media agencies becoming digital agencies? Where's the line drawn these days?
5. How do client leaders navigate a huge relationship with the client C-suite? How do you rally an organization?
6. Where do you see Mindshare's growth opportunities?
7. Why are the big media platforms becoming so complex? Surprisingly, it's easier in China.
8. Given the complexity, where is the body of the talent coming from?
9. Why are you so excited about AI? Isn't this a bad thing for talent? What new talent will you be looking for?
10. How do you stay an expert in an international leadership role?
11. A/B Test: Partners, Economics, & Strategy & LIFE!
About Mindshare: https://www.mindshareworld.com/china
Ben Condit on LI: https://www.linkedin.com/in/benjamin-condit-4a4111/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 епізодів
Усі епізоди
×Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.