The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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(ENCORE PERFORMANCE): Annie Su & the Intersection of Food & Advertising
MP3•Головна епізоду
Manage episode 352717240 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Meet Annie Su: she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光:下班陪你进厨房 2. 当冰箱:只剩下乌鱼子, books about food, stories, culture, and the human experience. You learn why Annie has had a successful career in the fine art of listening to others.
1. Food & advertising: how are they connected
2. Cooking food & telling stories: about Annie's first book
3. Traveling, Conversations & Stories: about Annies 2nd book
4. A future in advertising? Annie's advice for her younger self: Forever Young
5. Join the client or agency after university?: Annie's answer will surprise you
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
China: https://item.jd.com/10026526933108.html
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. Food & advertising: how are they connected
2. Cooking food & telling stories: about Annie's first book
3. Traveling, Conversations & Stories: about Annies 2nd book
4. A future in advertising? Annie's advice for her younger self: Forever Young
5. Join the client or agency after university?: Annie's answer will surprise you
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
China: https://item.jd.com/10026526933108.html
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 епізодів
(ENCORE PERFORMANCE): Annie Su & the Intersection of Food & Advertising
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Головна епізоду
Manage episode 352717240 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Meet Annie Su: she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光:下班陪你进厨房 2. 当冰箱:只剩下乌鱼子, books about food, stories, culture, and the human experience. You learn why Annie has had a successful career in the fine art of listening to others.
1. Food & advertising: how are they connected
2. Cooking food & telling stories: about Annie's first book
3. Traveling, Conversations & Stories: about Annies 2nd book
4. A future in advertising? Annie's advice for her younger self: Forever Young
5. Join the client or agency after university?: Annie's answer will surprise you
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
China: https://item.jd.com/10026526933108.html
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. Food & advertising: how are they connected
2. Cooking food & telling stories: about Annie's first book
3. Traveling, Conversations & Stories: about Annies 2nd book
4. A future in advertising? Annie's advice for her younger self: Forever Young
5. Join the client or agency after university?: Annie's answer will surprise you
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
China: https://item.jd.com/10026526933108.html
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 епізодів
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