China: Luxury's 2021 Comeback Story feat. Artefact's Mike Zhu & Serena Shen

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

When the pandemic hit, the luxury business was doomed, or was it? China was not only Luxury's comeback kid, but it also helped redefine the category for the post-pandemic world. How can you define luxury through a complete mobile experience? In this episode, we have modern luxury experts Artefact's Mike Zhu & Serena Shen talk about how China made it happen, and what are the lessons for the world.
In this episode we cover:
1. What makes luxury tick?
2. Controlling supply & creating desire
3. Empty malls and the metaverse
4. Day day up up luxury
5. Personal service on live broadcast
6. Luxury, made in China
7. Late to the party, but running fast
8. Shopping at the Prada wet market
Music: "Bad Cough Syrup" by Bryce Whitwam: https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that only exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. They are both fluent Mandarin speakers, with Bryce reading and writing, while Ali gets away with using his thick Beijing accent.