#54 Taiwan: Keesjan Engelen [Titoma] Electronics Design & Manufacturing in Asia

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To find the right factory in China: you have to kiss many frogs before finding a princess

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- Main topics covered in this episode:

• Living in Taiwan for 25 years
• Designing and manufacturing electronic products, IOT
• Being advice by a friend to choose Taiwan over Beijing a long time ago...
• IOT: avoid having too many features, do one thing but do it very well
• Taiwan ecosystem, HTC, Acer, Asus
• OEM, ODM, the taiwanese strategy
• Being a young MBA Teacher, starting the local office of a design company
• Doing sales in Chinese, not relying on guanxi / relationships
• The benefits of being an intrapreneur: being paid to learn, hire, manage, find clients…
• Starting a company, staying confident before business picks up
• Focusing on B2B devices over consumer electronics, a competitive market
• Manufacturing for 80% in China, 20% in Taiwan
• How to choose the right factory and build a long term relationship

Links:

• Titoma's portefolio
• What is DFM (Design for manufacturing)
• IOT: Avoid pilot purgatory
• Electronic manufacturing China alternatives (comparison of several countries: Taiwan, Vietnam, Thailand...)

Other episodes mentioned:

• (in French) Philippe Chiu, Unabiz, how to avoid the cemetery of IOT POCs
• (in French) Pascal Viaud, Ubik, the semi-conductor industry, TSMC, Taiwan

Keesjan (Case) Engelen on Linkedin

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