019: The Systems That Built a 6-Figure Podcast Agency | Mathew Passy on Workflows, Clients & Boundaries

Behind the Workflow

Discover how to streamline podcast production, master workflow systems, and scale your podcast agency with expert insights from Mathew Passy of Suite Recording and Conntap.

From workflows to systems, client management, and quality control, this episode breaks it all down for producers and podcasters who want to grow smarter, not just bigger.

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Some podcasters stay small because they try to do everything themselves.

In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Mathew Passy, host of Podcasting Tech and founder of Suite Recording and Conntap, to unpack what it really takes to scale your production business, build the right systems, and lead a happy team.

Mathew shares how he built and sold his first podcast agency, why he believes systems are the secret to sanity, and how client experience—not downloads—is the real currency of success.

You’ll learn:

• Why valuing your time is the key to long-term success
• How to set boundaries with clients without losing business
• The systems and SOPs that keep multi-show teams running smoothly
• The difference between good production and great client experience

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We talk about:

• 00:00 Introduction and Guest Introduction
• 01:40 How Mathew got started in podcasting
• 05:30 Building Suite Recording and Conntap
• 10:00 The importance of project management for podcasters
• 14:00 Systems, SOPs, and templates that scale
• 19:00 Pricing, boundaries, and client experience
• 27:00 Balancing quality, consistency, and team happiness
• 33:00 Mathew’s top 3 takeaways for podcasters
• 35:00 Final thoughts + where to connect

Connect with Mathew

• Website: https://suiterecording.com/
• LinkedIn: https://www.linkedin.com/in/andreea-coscai/
• Instagram: https://www.instagram.com/mathewpassy
• X: https://x.com/mathewpassy
• Threads: https://www.threads.com/@mathewpassy
• https://conntap.com/

Connect with us

• Instagram: https://www.instagram.com/gonorthflow
• YouTube: https://www.youtube.com/@gonorthflow
• LinkedIn: https://www.linkedin.com/company/northflow
• X: https://x.com/goNorthflow
• Website: https://northflow.io/