013: From Format to Flow: How to Build Podcasts That Scale Without Losing Creativity

Behind the Workflow

Are you building your podcast systems with intention—or patching things together with duct tape? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast creative strategist and producer Jullian Androkae, co-founder of Pod Vision, to talk about designing standout formats, smarter workflows, and tools that actually scale with you.

From crafting unique show structures to automating editing pain points, Jullian shares the exact processes he uses to help podcasters—from indie creators to big brands like Coca-Cola and TurboTax—produce shows that are creative, sustainable, and audience-focused. If you’ve ever struggled with systems, editing tools, or format fatigue, this conversation will spark new ideas for building a show that works long-term.

In this episode, you’ll learn:

• Why most podcasters miss the mark on creative structure (and how to fix it)
• Simple ways to break out of the traditional interview-style format
• How co-hosting and segmented episodes create more engaging content
• The behind-the-scenes workflow Jullian uses with clients, from planning to publishing
• Which tools (Notion, Riverside, Descript, AI audio enhancers) save time and sanity
• How to build SOPs and templates that scale with your show or agency
• Why smaller, indie projects often allow for more creativity than big brands
• Jullian’s vision for automation, AI, and the future of podcast production

🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework

💻 Learn more about Northflow: https://www.northflow.io

🎧 Subscribe for more workflow deep dives + creator strategies

#PodcastWorkflow #PodcastProduction #PodcastAutomation #BehindTheWorkflow #NorthflowTools #CreativeOps #PodcastEditing #DescriptTips #PodcastScaling #IndiePodcasts

We talk about:

• 00:00 Intro
• 01:09 Diving into Show Concepts and Formats
• 05:37 Creative Direction and Client Strategy
• 11:13 Production Workflow and Tools
• 13:02 Challenges and Solutions in Podcast Production
• 18:14 Challenges of Onboarding Clients to North Flow
• 19:00 Transitioning Between Project Management Tools
• 20:31 Creating Effective SOPs and Templates
• 21:49 Integrating Webhooks and Databases
• 27:15 Managing a Lean Team
• 28:03 Creative Freedom with Indie Brands
• 30:15 Building Better Systems for Podcasting
• 34:04 Jullian’s Upcoming Projects and Closing Remarks

Connect with Jullian

• Instagram: https://www.instagram.com/heartcenteredpodcasting/
• LinkedIn: https://www.linkedin.com/in/jullianka/
• Website: https://www.heartcenteredpodcasting.com/

Connect with us

• Instagram: https://www.instagram.com/gonorthflow
• YouTube: https://www.youtube.com/@gonorthflow
• LinkedIn: https://www.linkedin.com/company/northflow
• X: https://x.com/goNorthflow
• Website: https://northflow.io/