Guidelines for AI and Customer Experience | #2
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This week, we’re going to be exploring the lens through which I see this era of generative AI, especially as it pertains to how we can use these tools and techniques to create better experiences for those we serve. Now bare with me, because I’m going to geek out with you all about the 5 key axioms, or fundamental truths, around generative AI, as well as the 4 stages of the customer experience. Once we understand these, you can leverage generative AI to get outputs that are more efficient and effective for your business.
00:42 Introduction
01:41 The Pragmatics of Human Communication
02:41 5 Key Axioms for Generative AI
03:12 Axiom #1 – AI Output is only as good as Human Input
04:42 Axiom #2 – Data Order Matters
06:17 Axiom #3 – Personalization & Customization
09:48 Axiom #4 – Build Guardrails First
10:22 Axiom #5 – Positive Uses of AI Must Outweigh Nefarious Ones
11:34 Recap of 5 Axioms
13:48 Overview of Customer Experience
17:16 4 Stages of Customer Experience
21:49 Prioritizing Audience’s Feeling
24:51 Wrap Up & Conclusion
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