How Enterprise SEOs Win With People Skills, Not Just Rankings With Sam Page From InMotion Hosting : 9

Performance SEO Unpacked

Enterprise SEO is not just about rankings—it’s about scale, trust, and playing the long game. In this episode of Performance SEO Unpacked, host Ruchi Parda, SVP of Growth at ResultFirst, is joined by Sam Page, Head of SEO at InMotion Hosting, who shares real-world lessons from his time leading SEO at companies like Amazon Business and Slack.

Sam breaks down what separates successful SEOs in enterprise environments: a mindset shift, clear communication, data-backed decisions, and a whole lot of people management. From overcoming the scarcity mindset to navigating slow-moving stakeholder approvals, this conversation is packed with first-hand insights. Hear how Sam used simple meta tag fixes to drive millions in revenue impact—and why forecasting SEO growth is non-negotiable at scale.

👤 Guest Bio

Sam Page is Head of SEO at InMotion Hosting with a strong background leading SEO at enterprise giants like Slack and Amazon. Known for blending technical SEO with stakeholder savvy, Sam brings a strategic, data-informed approach to high-scale SEO.

Connect with Sam on LinkedIn

📌 What We Cover

• Why moving from SMB to enterprise SEO demands a major mindset shift
• The dangers of bringing a “scarcity mindset” into big-budget SEO teams
• How proprietary tools and steep learning curves shaped Sam’s Amazon experience
• Reporting mistakes that block SEO budgets—and how to avoid them
• Why forecasting is a “nightmare” but essential in enterprise SEO
• Sam’s process for stakeholder alignment before and after strategy proposals
• A simple title tag fix that led to millions in revenue growth at Amazon
• The STAR method Amazon expects in interviews—and why it helps SEOs
• How communication, confidence, and people skills outshine technical chops

🔗 Resources Mentioned

• InMotion Hosting
• STAR Method: Situation, Task, Action, Result (used in Amazon interviews)
• ResultFirst: Visit for more SEO tips and strategies.
• Connect with Ruchi Pardal on LinkedIn to have a conversation about SEO.

If you enjoyed today’s episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don’t forget to leave a review and share this episode with your team or fellow marketers! Let’s keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.