AI-Powered Search & The Future Of SEO! Sam Page, Director of SEO @ Slack : 2

Performance SEO Unpacked

In this episode of Performance SEO Unpacked, host Ruchi Pardal interviews Sam Page, Director of SEO at Slack, about the evolving landscape of SEO and the growing importance of optimizing for AI-powered search engines beyond just Google. Sam shares valuable insights on maintaining a strong technical SEO foundation, leveraging schema markups, balancing optimization for Google vs. AI, and measuring the impact of AI search optimization efforts. He also discusses the increasing role of user-generated content (UGC) in SEO and provides expert advice for future-proofing SEO strategies.

Best Moments:

(00:01:14) Why SEOs need to think beyond Google optimization

(00:03:00) Technical foundations before focusing on AI and LLM optimization

(00:04:30) The growing importance of Bing optimization

(00:05:17) Leveraging schema markups for AI crawlers

(00:08:02) Balancing optimization for Google vs AI-powered search

(00:09:19) Using platforms like Reddit and YouTube for authority building

(00:11:47) Metrics for measuring AI search optimization impact

(00:15:12) AI experiment case study for conversion rate optimization

(00:18:22) Key advice for future-proofing SEO strategies

Resources:

• ResultFirst: Visit for more SEO tips and strategies.
• Connect with Ruchi Pardal on LinkedIn for a conversation about SEO

If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers! Let's keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.