An Audit of the Supplement Brand UMZU With Matej Draksler

The Winning Strategy

Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej’s insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence.

In this episode…

Are you struggling to boost your brand’s impact online? Transparency and an engaging online presence can transform how customers perceive your brand. Learn how this shift in approach redefined a health brand and rallied a community of devoted followers.

Growth marketer Matej Draksler dives deep into the marketing strategy of UMZU, a health brand founded by Christopher Walker after a personal health crisis that led to the discovery of scientifically backed, natural supplements. Matej explores UMZU’s commitment to transparency and how this ethos resonates in its comprehensive product range and brand messaging. He offers detailed critiques on UMZU's web presence, from the company’s home page to product showcases, and examines recent shifts in their social media engagement and advertisement approach. Through Matej's lens, we see the transformative power of a well-told founder's story and the digital marketing finesse that could catapult UMZU to even greater heights.

In this episode of The Winning Strategy, Lucian Armasu chats with Matej Draksler, COO of AdsLux, about building transparency and trust for a health-focused brand. Matej covers the importance of leveraging customer testimonials, maximizing the impact of educational content, and adapting marketing strategies to boost customer engagement. Tune in for insights on enhancing your social media marketing and building a thriving brand in the health and wellness industry.