Redefining Podcast Goals: What Makes a Podcast Successful?

How To Start, Grow and Monetise Your Podcast

Success in podcasting isn’t just about numbers. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall redefine podcast success, showcasing how it can mean engaging with your audience, building impactful relationships, or achieving personal milestones.

Whether you're aiming to grow your brand, connect with key industry players, or make a difference in your niche, this episode offers actionable insights to help you achieve your unique version of podcast success.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to Define Podcast Success: Understanding personal and professional goals.

• Beyond the Numbers: Why engagement and impact often outweigh download stats.

• The Power of Niche Podcasting: Real-world examples of success through focus.

• Strategies for Improvement: Tips on consistency, meaningful conversations, and better content.

• Monetization and Opportunities: Creative ways to leverage your podcast for business success.

Key Takeaways:

1. Podcast success is subjective—define what it means for you.

2. Focus on building relationships and creating meaningful content over chasing numbers.

3. Consistency and engagement are key to growing your podcast audience.

4. Don’t be afraid to dream big; use your podcast as a tool to open doors.

5. Improvement is more important than scale—get better before getting bigger.

Recommended Tools & Resources:

• Buzzsprout: A reliable hosting platform for seamless distribution.

• Libsyn: An established RSS hosting solution for podcasts.

• Tim Ferriss’ Tools of Titans: Learn from one of the most impactful podcasters.

• Podcast Connect (Apple): A must-use tool for uploading and managing your podcast on Apple Podcasts.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: why success means different things to different podcasters, the role of engagement and feedback in measuring podcast impact, creative ways to monetise your podcast, including live events, books, and more, inspiring stories of podcasters using their shows to build careers and connections, practical tips for improving your podcast and growing your audience