TikTok as a Search Engine, A New Frontier for Tour Operators

Lookers into Bookers, The Tourism Marketing Podcast

In this episode, we explore the surprising rise of TikTok as a search engine, especially among Gen Z, who are turning to the platform more than Google to find everything from travel tips to destination inspiration. Join us as we dive into how TikTok is revolutionizing the way travelers discover and book tours, and how tour operators can harness its power to reach new audiences.

We discuss the impact of video content, authenticity, and influencer marketing, and share strategies for optimizing TikTok to turn views into bookings. If you’re a tour operator looking to connect with the next generation of travelers, this episode is a must-listen!

Lookers into Bookers, The Tourism Marketing Blueprint

“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl Entertainment

In today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.

With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.

Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.

Purchase from all good bookstores or direct.