#016 - LinkedIn vs. Cold Email: Which Lead Gen Tactic Reigns Supreme?

Results Based Marketing

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In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the controversial and often misunderstood world of cold email and organic automated LinkedIn outreach. He emphasizes the importance of having the right marketing strategies that resonate with your target audience, particularly tradespeople who may not be active on platforms like LinkedIn. Simeon discusses the nuances of using automation within the bounds of terms of service, highlighting that while certain practices may not be illegal, they can be frowned upon by platforms. Listeners will learn how to send up to 10,000 emails a day legally for B2B conversations and gain insights into effective lead generation and nurturing tactics. If you're looking to automate and dominate your industry, this episode is packed with valuable strategies that can give you a significant edge in your marketing efforts.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

Timestamps:

00:00:00 - Introduction

00:01:14 - Exploring Cold Email and LinkedIn Outreach

00:02:06 - Understanding the Gray Areas

00:03:10 - Cost Comparison of Strategies

00:04:24 - Scaling Email Outreach

00:05:50 - Response Rates and Target Market

00:07:37 - Creative Campaign Strategies

00:08:42 - Using LinkedIn as a Database

00:09:44 - Optimizing Customer Journey

00:10:26 - Measuring Campaign Success

00:11:08 - Choosing Between LinkedIn and Cold Email