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The Secrets of Brand Consistency with Vicki Winkler
Manage episode 445731489 series 3604479
Вміст надано RJ Parrish. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією RJ Parrish або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Marketing consistency is crucial for small businesses and nonprofits, yet many overlook its importance. RJ Parrish sits down with Vicki Winkler, a seasoned marketing expert with over 35 years of experience, to explore the evolution of marketing and the challenges faced by modern entrepreneurs. Vicki shares her journey from working with Saturn Corporation to founding her own marketing firm, highlighting the need for a strong brand identity and the dangers of inconsistency across communication channels. The conversation emphasizes the value of resilience and adaptability in business, particularly during challenging times like the COVID-19 pandemic. Vicki encourages entrepreneurs to embrace creative thinking, seek outside perspectives, and remain open to pivoting their strategies to thrive in an ever-changing landscape.
Takeaways:
- Consistency in branding across all touchpoints is crucial for business success.
- Entrepreneurs should remain open to pivoting and exploring new business opportunities.
- It's important to seek outside perspectives to gain insights into brand messaging.
- Effective communication can significantly enhance client relationships and drive business growth.
- Consider creating structured packages for services instead of offering everything as custom.
Connect with Vicki:
5 епізоди
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