How To Master The Art of Brevity In Copywriting (‘Smart Brevity’ Discussion)

Tried It: Your Proven Pathway to a Better Copywriting Business

Two copywriters weigh in on Smart Brevity.

What it is: A podcast episode about Smart Brevity, hosted by two professional copywriters

Why it matters: Because it’ll help you decide whether or not Smart Brevity is for you.

Sarah and Nicole continue their Tried It adventure by analysing Smart Brevity, a book with a formula promising to streamline your communication for maximum efficiency and effectiveness.

The copywriters discuss their takeaways from Smart Brevity and evaluate how the framework impacts storytelling and other forms of communication. At the end of the episode, they make three commitments each to take what they’ve learnt from the book to apply to the real, messy world of writing copy for paying clients.

Subscribe to the Tried It podcast to find out how they got on and join the membership to hear from Sarah and Nicole every week in your inbox, amongst other great benefits.

Timestamps

[1:10] Nicole and Sarah break down the principles of Smart Brevity

[3:55] From journalism to Smart Brevity: Nicole’s opinions on the Smart Brevity framework and how journalism has changed

[7:50] What is the best way to tell a story?

[10:50] The Smart Brevity take on empathy

[13:40] Does Smart Brevity leave space for creativity and storytelling?

[18:45] “Brevity is confidence. Length is fear”

[21:00] How Nicole implemented some Smart Brevity principles for her client

[24:00] Comparing writing rules in Smart Brevity with Everybody Writes

[28:40] Where can you use Smart Brevity in your daily life?

[30:20] Nicole’s thoughts on the Axios AI tool

[33:35] The Smart Brevity cheatsheet and values

[36:00] Contrasting Smart Brevity with other kinds of storytelling

[40:10] Who should read Smart Brevity?

[42:45] Nicole’s three implementation points

[45:10] Sarah’s three implementation points

[52:45] What you’ll get out of joining the Tried It podcast membership

Links and Resources Related To This Episode

Buy your copy of Smart Brevity by Jim VandeHei, Mike Allen and Roy Schwartz

Try the Smart Brevity Axios HQ AI tool

Nicole’s LinkedIn post before she used the Smart Brevity tool on it - copy and paste it to run it through yourself and see what they say

Oh, William! by Elizabeth Strout

Stay In Touch With The Tried It Team

Join the Tried It Membership here

Check out our website

Email: [email protected]

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It podcast. It’s your commitment to becoming a better copywriter.

And if you want to know more about us, stalk us here:

Nicole on LinkedIn

Sarah’s website

Sarah on LinkedIn

Sarah on Instagram

Sign up for Sarah’s email list

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/