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Analysing the Alexa Super Bowl Commercial: Star Power, Production Value, and the Pursuit of Memorable Advertising with Baltasar Cuellar
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Вміст надано Srishti Chhabria & Amber Payne, Srishti Chhabria, and Amber Payne. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Srishti Chhabria & Amber Payne, Srishti Chhabria, and Amber Payne або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
What makes an ad iconic—or forgettable? In this episode, Baltasar Cuellar joins me to break down Amazon’s “Alexa Lost Her Voice” Super Bowl commercial.
We explore the impact of its star-studded cast, the production value, and whether playing it safe was a missed opportunity.
From Gordon Ramsay to Cardi B, the ad uses humour and celebrity personas to engage viewers, but does it leave a lasting impression?
We also discuss the balance between creativity and efficiency in advertising, why cultural relevance matters, and how brands like Apple and Jaguar have nailed it in the past.
If you love cinematic analysis and exploring the intersection of media and marketing, this one’s for you.
Here are the highlights:
(2:35) Overview of "Alexa Lost Her Voice"
(8:44) Analysis of Production Value and Cost
(17:59) Discussion on Advertisement Effectiveness
(29:56) Making Ads Memorable
Links:
Alexa Loses Her voice: https://youtu.be/iNxvsxU2rJE?feature=shared
Car Ad we mentioned featuring Eugene Levy was by Nissan: https://youtu.be/_BZdfpiR2PQ?feature=shared
Apple Macintosh Ad from 1984: https://youtu.be/ErwS24cBZPc?feature=shared
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