055. SEO FOR CREATIVE BUSINESS OWNERS

PASSION to PROFIT

In today’s episode, we are diving into an essential topic for every creative entrepreneur—SEO (Search Engine Optimisation). If you’ve ever felt overwhelmed by the technical side of SEO or wondered how to make your business more visible online, this episode is definitely for you! We’re breaking down SEO into simple, actionable steps that can help you improve your website’s ranking, attract the right customers, and grow your business.

What We Cover in This Episode:

• Understanding SEO Basics: We kick things off by explaining what SEO really means and how it can help your business. Discover how search engines work and why optimising your website can increase your visibility in a crowded marketplace. Learn how SEO goes beyond keywords and plays a crucial role in your overall marketing strategy.

• Keyword Research Simplified: We walk through the process of finding the right keywords for your business. Learn how to put yourself in your customers' shoes, brainstorm effective keywords, and use tools like Google Keyword Planner to refine your search terms. Plus, we share tips on how to naturally incorporate those keywords into your website content.

• On-Page SEO Essentials: We cover some quick, easy wins for optimising your website pages, including title tags, meta descriptions, headers, and image optimisation. You’ll also learn about the importance of mobile-friendly design and how to ensure your website is accessible on any device.

• Creating Valuable Content for SEO: Discover how creating high-quality, valuable content is one of the most effective ways to boost your SEO. We explore how blogging, FAQs, and resource pages can attract more visitors to your site and keep them engaged. Plus, learn the importance of balancing keywords with meaningful, reader-focused content.

• Building Backlinks for Success: Backlinks are key to boosting your SEO ranking. We share practical strategies for building quality backlinks through guest blogging, partnerships, and social media sharing to amplify your content’s reach and establish your site as an authority in your niche.

• Tracking Your SEO Efforts: Finally, we discuss how to measure the success of your SEO strategy using tools like Google Analytics and Google Search Console. Learn how to track your progress, analyse your traffic, and make adjustments to continuously improve your website’s visibility and performance.

Key Takeaways:

• SEO is all about making your business easier to find online by improving your website’s visibility in search results.

• Keyword research is the foundation of a good SEO strategy—choose words your audience is already searching for.

• Simple on-page SEO adjustments, like optimising title tags and meta descriptions, can have a big impact on your site’s performance.

• Creating valuable, relevant content keeps visitors engaged and signals to search engines that your site is worth ranking highly.

• Backlinks from reputable websites can greatly enhance your SEO ranking and online authority.

• Use tools like Google Analytics and Google Search Console to monitor your SEO performance and make data-driven improvements.

SEO doesn’t have to be overwhelming, and by taking small, manageable steps, you’ll start to see the results in your business. Let me know how you’re implementing these strategies—I can’t wait to hear about your SEO success!

Contact Us:

• Instagram: @philippacraddock

• Email: [e-mail]

Mentioned Resources:

• Google Keyword Planner

• Google Analytics

• Google Search Console