Driving Real-World Adoption: Opportunities for Web3 Entrepreneurs with Michal Moneta

The Blockchain Startup Show with Harrison Wright

In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Michal Moneta, Chief Strategy Officer at the Onchain Foundation.

Michal shares his journey from a content marketer to a pivotal figure in the blockchain industry, highlighting the rapid career advancements possible within the crypto space. We delve into the mission of the Onchain Foundation and its innovative approach to making Web3 more accessible through real-world blockchain applications.

Michal and I explore the profound shifts in work and career that have occured in recent years. We discuss how the traditional linear career progression is being replaced by a fast-paced, skill-driven model that values adaptability and new ideas. The conversation extends to the broader socio-economic transitions, emphasizing the meritocratic culture emerging in the information age.

And most importantly, this episode addresses the road to Web3 mass adoption and the opportunities that exist here for crypto entrepreneurs. He highlights segments ripe for disruption, like gaming and social media, while examining what's gone wrong with other use cases.

Through customer-centric marketing and aligning blockchain innovations with genuine user value, Michal offers invaluable insights for those curious about the future trajectory of work and technology in the blockchain era.

Episode Outline and Highlights:

[00:02] Introduction to Michal Moneta and Onchain

• Introduction to Michal Moneta's background and his role at Onchain
• The Onchain Foundation and its mission to bring the world onchain
• The unique challenges of Web3 business

[10:16] Work and Career in Web3

• The shift from linear career progression to a dynamic, skill-driven model
• How Web3 continues to pioneer remote work and offering meritocratic opportunities globally
• Broader socio-economic transitions from industrial to information eras

[29:55] Real-World Adoption Challenges in Web3

• Challenges of launching blockchain-based products
• The dichotomy between Web3 ideals and user expectations
• Exploring how blockchain can offer financial stability in countries with unstable currencies

[36:59] Future Adoption of Web3 Technologies

• Onboarding people to Web3
• The potential of sharing economy models in driving Web3 adoption
• How Sweatcoin's approach can serve as a blueprint for Web3 integration

[46:12] Web3 Gaming Adoption Challenges

• The promise and disappointment of Web3 gaming - what can be learned?
• The importance of delivering genuine user value over speculation
• Lessons for founders on creating compelling user experiences

Web3 Career Progression

In Web3, traditional career paths have been replaced by a dynamic, skill-driven model that values adaptability and innovation. This new landscape emphasizes merit over tenure, offering rapid career advancement opportunities and pioneering remote work models that are meritocratic and global. Individuals and companies must quickly adapt to technological advancements, focusing on rewarding direct merit and fresh ideas to thrive.

Driving Real-World Adoption

Web3 products must align with genuine user needs and provide value beyond "number go up". By focusing on consumer use cases that stand to gain the most from blockchain technology, entrepreneurs can maximize their chances of crossing the adoption chasm.