140 Catherine Weetman: focusing on fuel AND friction
8th September 2024
behaviour
Circular economy
regenerative
strategy
systems thinking
Are we focused on adding more fuel to get the circular economy going – when, really, the problem is too much friction? Those terms stuck with me a few years ago, from a book helping people to get new ideas going, and succeeding, by looking more closely at the ‘frictions’ that create resistance. The book, The Human Element is written…