Terry Rich’s Wild Ride: From Iowa’s Cable TV Roots to Entrepreneurial Triumphs

Maxwell's Iowa CoffeeCast

In this episode of Maxwell's Iowa CoffeeCast, presented by WELLABE, Maxwell chats with Terry Rich, an Iowa native whose journey from a college math major to a cable TV pioneer and entrepreneur is as compelling as it is inspiring. Terry recounts his early days in cable television, starting as a producer-director in Des Moines when the industry was just taking root. Hired by the legendary Bill Riley, Terry began door-to-door sales to promote the novel concept of cable TV—learning to embrace rejection and cultivate an entrepreneurial spirit.

Terry reflects on the rapid growth of the industry, likening it to the modern podcasting boom. From assisting in the launch of MTV and CNN to working alongside visionaries like Ted Turner, Terry’s career flourished in this dynamic environment. He humorously recalls his initial indifference to stock options, which eventually turned into life-changing rewards.

The conversation also explores Terry’s transition into management, where he oversaw expansions in central Iowa and beyond. He candidly discusses the challenges of restructuring teams and the lessons learned from mentors who valued fairness and honesty.

After stepping away from cable, Terry's life took another turn. Propelled by his entrepreneurial mindset and connections from a memorable appearance on The Tonight Show Starring Johnny Carson, he launched several ventures, including a satellite uplink service, a radio station, and a newsletter business. Terry emphasizes the importance of diversification in business and the value of working for others before going solo.

This episode is a testament to the power of perseverance, adaptability, and the willingness to raise your hand for new opportunities. From rural Iowa to national stages, Terry Rich’s story inspires listeners to embrace change and think beyond the conventional. Whether you're an aspiring entrepreneur or simply enjoy a good story, this episode offers valuable insights and a hearty dose of humor.