Empowering Small Businesses: Creating Professional Presence and Community Impact With Matt Yerkes

Home Pro Podcast

Matt Yerkes is the Founder of Cultivate, a small business incubator and co-working space that provides resources to help entrepreneurs launch and grow their businesses. With 20 years of entrepreneurial experience, Matt's expertise spans marketing, web and software technology, commercial real estate development, hospitality, food service, and working with various nonprofits. He advises hundreds of businesses annually on launch strategies, sales, digital marketing, and oversees Cultivate's training and advising programs.

In this episode…

In today's fast-paced business world, establishing a strong professional presence and leveraging community impact are crucial for small businesses striving for success. How can entrepreneurs build trust and create meaningful community connections to drive growth?

According to Matt Yerkes, a seasoned entrepreneur and business mentor, the key to small business success lies in building trust through a professional presence and active community involvement. He highlights the importance of having a dedicated business address, a well-crafted website, and a robust Google Business Profile. These elements not only enhance visibility but also foster trust with potential customers, ultimately leading to sustainable growth. By creating spaces that encourage collaboration and offering educational workshops, Matt has seen firsthand how these strategies can transform struggling businesses into thriving enterprises.

In this episode of the Home Pro Podcast, host Seth Evans sits down with Matt Yerkes, Founder of Cultivate, to discuss empowering small businesses through a professional presence and community impact. They talk about the importance of establishing a business address in the target community, the critical role of a comprehensive Google Business Profile, and the benefits of community collaboration and educational resources.