AI and the Future of Pink-Collar Jobs

Breaking with Tradition

Welcome to season 1, episode 7 of Breaking with Tradition, Catalyst’s podcast that explores trends and ideas that will impact the future of the global workplace. This episode is called AI and the Future of Pink-Collar Jobs.

As AI technology rapidly evolves, a troubling new gender gap has emerged, especially among younger workers: 71% of men ages 18-24 say they use generative AI weekly, compared with 59% of women. This gap threatens to widen existing disparities, especially frontline women in “pink-collar” sectors such as customer service, healthcare, and education.

Join host Victoria Kuketz as she chats with Ana Kreacic, Partner and Chief Knowledge Officer of Oliver Wyman Group and COO of the Oliver Wyman Forum, and Terry Stone, Managing Partner Global Health and Life Sciences and Former Managing Director, Americas, Oliver Wyman to discuss the urgent and important need for inclusive upskilling initiatives, incorporating AI into companies’ future vision, and tapping the leadership of Gen Z.

Tune in as we unpack how generative AI could both displace and empower, and what steps companies can take to create a more equitable future of work for all.

Host and guest

Victoria Kuketz, Director, Corporate Engagement, Canada, Catalyst

LinkedIn | Bio

Ana Kreacic is a Partner and Chief Knowledge Officer of Oliver Wyman and COO of the Oliver Wyman Forum – the think tank and platform for engaging business, public policy, and societal leaders to act on shared challenges. With over 20 years of consulting and operating experience, Ana is known for her ability to blend customer insight with business strategy and leadership effectiveness. A frequent speaker and author, Ana’s work has been featured in the World Economic Forum, Wall Street Journal, and MIT Sloan, to name a few. Ana is passionate about empowering women and youth.

LinkedIn | Website

Terry Stone is Vice Chair and Interim Global Lead taking on two strategic priorities for Oliver Wyman. One is as interim Global Leader for Health and Life Sciences focused on accelerating the growth of our Life Sciences businesses in the US and Europe. A second critical firm priority which Terry leads is a project for our CEO to accelerate the transformation of OW’s own business and operating model in response to Artificial Intelligence. Our priority is to identify how consulting overall, and our OW’s business is likely to be impacted by the opportunity and threats that AI creates for strategic advisory businesses.

LinkedIn | Website

In this episode

• 1:41 | Tell us about yourselves! Ana and Terry fill us in on what excites them as AI practitioners.
• 4:29 | The AI gender gap. Our guests break down the emerging AI usage gap between men and woman.
• 8:22 | "Pink-collar" sectors and AI. Terry defines what a “pink-collar” job is and how they’re perceiving new AI technology.
• 14:49 | Performing at the top of your license. How can we convince reticent AI users of its huge potential for positive change?
• 20:11 | AI tips & tricks. Terry reflects on her experience and what works on implementing AI policies at work. Ana brings in the “pink-collar” specificity.

Favorite moments

• 2:17 | Ana: For me, [the exciting part about AI] is the opportunity for positive change... It’s a time that requires a lot of reflection if we’re going to get it right.
• 3:21 | Terry: AI is going to be the single biggest, disruptive force or catalyst for change in business in my entire career.
• 11:50 | Terry: When [AI use is] done well, you can easily see 15-20% productivity improvements in key areas.
• 12:19 | Terry: There's still a lot of fixation on AI as “driving efficiency.” I think the best companies are thinking about “How does AI serve as a catalyst for me to reimagine everything we do?”
• 15:25 | Ana: When ChatGPT was launched, all of the assessments said it was a very smart eight-year-old... Now we’re getting in the realm of it being an average, maybe C-level PhD student.
• 16:22 | Ana: If you look by gender, women on average will say that they are less aware, in the same company, of AI initiatives. They are less aware of changes their company has made. They are less likely to participate in trainings.
• 18:44 | Terry: The truth of the matter is, AI is going to impact your job. So, you getting smarter about AI will enable you to use it to do your job better... The more you lean in, the more you’ll get out of it.
• 22:02 | Terry: [When it comes to AI implementation], you have to think about both breakthrough business impact and things that are broad-based and easy but that make everyday users’ lives’ easier.
• 25:46 | Ana: How is it that 40% of Gen Z prefer an AI manager? Part of the reason is because they have no fear of asking any question to AI. And the way they ask the question, they know they’re not going to be judged for how they’re asking the question or what they’re asking about. Also, it’s available any time.

Mentioned on the Pod

• World Economic Forum: How to stop women falling behind on generative AI in the workplace
• Oliver Wyman Forum: How generative AI is transforming business and society
• Forbes: 46% of Gen Z leans more on AI than their managers, says new study

Research you can use

• Blog: Global CEOs share insights on AI implementation
• Blog: What is ‘responsible AI’? Panelists weigh in
• Blog: Leverage AI while avoiding its risks and biases
• Webinar recording: How to use generative AI free of gender and racial bias (Supporter Only)
• Explainer: Responsible artificial intelligence for inclusive workplaces (Supporter Only)
• Tool: Use AI to attract a more diverse candidate pool (Supporter Only)