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New Coke's Product Launch Goes From Fizzy to Flat
Manage episode 423932269 series 3577351
Вміст надано Michael N. Smith. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Michael N. Smith або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In the bubbly affluence of post–World War II America, Coke is the cola preferred by 60 percent of the market. Yet by 1983, pesky rival Pepsi has begun to outsell Coke among coveted youth demographics. Despite a generations-long reign as the world’s top-selling soft drink, “The Real Thing” -- a bastion of coolheaded product stability-- makes an uncharacteristically dunderheaded decision.
Hundreds of thousands of distraught calls and angry letters later, a psychiatrist is called in to help quench the public outcry. What happened when Coke's fizzy idea went flat? Listen, laugh and learn all about it.
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