Is It Worth Going To Cannes? EP31 Marketing Combat podcast

4M ago 8:38

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Вміст надано Kubbco, Chris Kubbernus, and Jason Donnelly. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kubbco, Chris Kubbernus, and Jason Donnelly або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Is it worth going to Cannes? As a marketing or advertising professional? It depends...

In this episode of the Marketing Combat Podcast, Jason and Chris are battling the debate over the value of attending the Cannes Advertising Festival. Chris makes a strong case for the festival, highlighting the unique offshoot talks, unparalleled networking opportunities, and the immersive experience it offers within the industry. He shares personal anecdotes and epiphanies that he had during his time at Cannes, underscoring how these insights can only be gained through firsthand experience at the event.

On the flip side, Jason argues that the benefits of Cannes can be achieved from the comfort of home, without the hefty price tag. He views the festival as an exclusive gathering of high-end marketing professionals who are more interested in self-promotion than genuine industry advancement. Jason suggests that the essence of Cannes—its content and networking opportunities—can be accessed through virtual means and local events. The episode concludes with a critical look at the competitiveness and dominance of big network agencies at Cannes, questioning whether the festival truly serves the broader marketing community.

What do you think about it all? Tell us in the comments and make sure to follow for videos like this, every single weekday!

Chapters 00:00 - Bloopers 00:07 - Introduction and Concept of the Marketing Combat Podcast 00:48 - Chris Intros topic and Argues the Value 03:35 - Chris Continues About Embracing an Industry 04:14 - Jason Argues Against the Value of Cannes 05:30 - Chris Wraps Up With Value, Egos, and Industry Awards 06:42 - Join Kubbco on the Shyacht... 08:01 - Closing Thoughts and Invitation to Join the Shi 'at

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