Instagram Unskippable Ads - Good Thing or Good Bye? EP17

Marketing Combat

Are Instagram's new unskippable ads a good thing or a goodbye?

In today's episode of the Marketing Combat Podcast, hosts Chris Kubbernus and Jason Donnelly dive into a heated discussion about Instagram's latest feature: unskippable ads. Are they a boon for advertisers or a bane for users? Chris and Jason go head-to-head, debating the pros and cons of this controversial update.

Chris argues in favor, suggesting these ads could enhance advertising quality and improve user experience by delivering more relevant content. Jason, however, voices his disdain for unskippable ads, highlighting their potential to disrupt user experience. The episode also compares YouTube and Instagram as platforms for creators and advertisers, examining differences in advertising strategies and payouts.

Chapters: 00:00 - Introduction 01:07 - Chris’s Take: Why Unskippable Ads Might Be Good for Instagram 03:54 - Jason’s Counter: The Case Against Unskippable Ads 05:02 - Do You Use YouTube, Jason? 05:35 - Comparing Platforms: YouTube vs. Instagram for Advertisers and Creators 07:31 - The Marketing Suggestion of the Day 07:49 - Final Thoughts

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