Deepfakes in Advertising? Innovative or Harmful? EP10

Marketing Combat

Are deep fakes in advertising a groundbreaking innovation or a dangerous threat?

In the latest installment of the Marketing Combat Podcast, hosts Chris Kubbernus and Jason Donnelly discuss the rapidly evolving landscape of deep fakes and their impact on advertising and marketing. As deep fake technology becomes increasingly sophisticated and accessible, the debate over its ethical implications and regulatory measures intensifies.

Chris and Jason explore the potential benefits and risks associated with deep fake technology in advertising. Chris argues that deep fakes offer exciting creative opportunities for brands to deliver engaging and immersive experiences to their audiences. He suggests that when used responsibly and transparently, deep fake technology can enhance storytelling and captivate consumers in new ways, especially with artists like Elvis, Randy Travis, Richard Pryor, and George Carlin. Chris advocates for balanced regulations that promote innovation while safeguarding against potential misuse and deception.

On the other hand, Jason raises concerns about the potential for deep fakes to be exploited for malicious purposes, such as spreading misinformation, manipulating public opinion, and damaging reputations. He emphasizes the need for stringent regulations to address the ethical, legal, and societal implications of deep fake technology. Jason warns against the unchecked proliferation of deep fakes, which could erode trust in media and exacerbate existing issues of misinformation and disinformation.

The debate extends to the question of regulatory frameworks for deep fake technology. Should there be more regulations to govern the creation and dissemination of deep fakes, or would excessive regulation stifle innovation and creativity? Alternatively, is complete anarchy—an absence of regulation—preferable, allowing market forces and social norms to dictate the use of deep fake technology?

Join the conversation and tell us what you think in the comments! Who won?

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Chapters

00:00 - Introduction to Deep Fakes in Advertising 00:42 - Chris Says He's For It! 01:10 - The Controversy Surrounding Scarlett Johansson's Deep Faked Voice 02:41 - Randy Travis Example For Deep Faking 03:10 - Jason's Rebuttal 03:35 - Ethical Concerns and Reputational Damage in Deep Fakes 05:02 - That's the Way It's Always Been 07:01 - Audience Opinions on Deep Fakes in Advertising

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