Proving ROI in the Age of Media Fragmentation

Contrary to Popular Opinion

In this episode, Todd and Kelly dive deep into the intricacies of correlation models and media mix modeling. These tools are key to marketers connecting their investments to drive and ensure tangible business outcomes.

They explore how data-driven strategies can cut through the noise of fragmented media landscapes, ensuring every marketing dollar is spent with precision.

From the importance of historical data to the challenges posed by team turnover and data privacy, they provide actionable insights for future-proofing marketing strategies.

Discover how to use these advanced tools not just to validate success but to shape smarter, more impactful decisions and ultimately business outcomes.

Chapters:

• 00:00:00 - Introduction: Elevating Marketing Strategies with Correlation Models
• 00:01:10 - Defining Correlation Models: Tools for Data-Driven Marketing Decisions
• 00:01:47 - Tackling Data Privacy and Tracking Limitations in Modern Marketing
• 00:02:16 - Developing Models That Link Marketing Investments to Business Outcomes
• 00:04:32 - Managing Complexity: Understanding Today’s Multi-Step Consumer Journeys
• 00:08:13 - Correlation vs. Causation: Making Confident Strategic Decisions
• 00:09:14 - Leveraging Historical Data to Drive Marketing Efficiency
• 00:11:23 - Using Insights from Correlation Models to Optimize Campaigns
• 00:19:38 - Building the Business Case for Investing in Advanced Marketing Tools
• 00:26:35 - Creating Stability in Teams and Strategies for Long-Term Success
• 00:28:03 - Final Recommendations: Future-Proofing Marketing with Data-Driven Insights

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja Dé Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!