EP 4: Building Trust and Effective Funnels: SEO, Social Media Consistency, and Paid Ads with Nick Demos

Podium to Profit

In this conversation, Andrea Merrill interviews Nick Demos about his role as a funnel manager and how he helps businesses build effective funnels and implement paid ads. They discuss the importance of SEO and how to optimize websites for search engines. They also emphasize the significance of social media consistency and the value of building trust and credibility through online presence. The conversation concludes with a discussion on paid ads and when businesses should consider implementing them. In this conversation, Andrea Merrill and Nick discuss the importance of knowing your ideal client and where they hang out in order to effectively target them with ads. They explore the different advertising platforms, such as Google AdWords, Facebook, Instagram, and TikTok, and discuss the types of businesses that are best suited for each platform. They also touch on the importance of understanding your competitors and learning from their successful ad campaigns. Nick shares his journey of learning about ads and marketing through his experience working with business owners and being a part of mastermind groups. Andrea emphasizes the value of networking and being willing to learn from others, regardless of age.

Takeaways

• Funnel management involves guiding potential customers through the process of getting to know, like, and trust a business before making a purchase.
• SEO is important for website visibility and credibility, and it can be achieved by regularly updating the website, having at least 300 words on each page, and addressing the needs and questions of the target audience.
• Consistency on social media builds trust and credibility with both clients and oneself, and it is important to post content across multiple platforms to reach a wider audience.
• Paid ads should be considered once businesses have identified their ideal client and have a budget in place. It is also beneficial to establish credibility through organic traffic before investing in paid ads.
• Paid ads require optimization and monitoring of key metrics such as impressions, website visits, and cost per lead. It may take time to optimize ads, especially for new businesses.
• Tech jargon should be avoided when explaining concepts to clients, and it is important to provide clear and understandable explanations. Identifying your ideal client and understanding where they hang out is crucial for effective ad targeting.
• Different advertising platforms, such as Google AdWords, Facebook, Instagram, and TikTok, are better suited for different types of businesses.
• Learning from your competitors and analyzing their successful ad campaigns can provide valuable insights for your own marketing strategies.
• Being a part of mastermind groups and networking with other business owners can provide valuable knowledge and support.
• Age should not be a barrier to being seen as an industry leader; results and experience speak for themselves.

Links:

Website: www.98dynamic.com

Facebook: www.facebook.com/98dynamic

Instagram: https://www.instagram.com/webdesignstl