8. I LEAD Series: The power of breathwork for clarity, connection and JOY, Fini’s self-love morning ritual, how the wellness industry has evolved, comparison is the thief of JOY and taking digi detoxes to honour your energy! with Fini, The Breath Way

Becoming The Soulful CEO

In the I LEAD series, I’ll be spotlighting my past clients - inspirational SOULFUL CEO’s to share why they lead, the story behind their movement and their embodiment as the Soulful CEO.

In today’s episode I sit down with Fini, founder of The Breath Way, who a few years ago was a past client and now friend. We have a real BTS chat into how the wellness world has evolved, when to honour your energy and have a digi detox and how to stay true to your essence, energy and how this embodiment is then felt and brings your individuality through your experiences.

Fini helps people to use their breath to find more clarity, connection, peace and joy in their lives. The tools she has discovered helped her to transform her own wellbeing, both mental and physical, and now she’s inspired to share this knowledge so others can make positive changes in their life.

We take things right back to the start of her story and she shares how she used to be disconnected, lost and emotionally up and down to waking up with the knowing it was time to change her environment. This took her to Bali (and we LOL at our eat, pray, love stories as I also flew to India) and opened up the world of wellness and introduced her to breathwork and the profound impact breathwork had to connect back to her true self and joy - she couldn’t ignore she was here to bring this powerful tool to others.

She chats to her struggles with self-talk and gives us an intentional loving morning ritual to give yourself and your body the self-love and the shift with how this changes your self-belief and self-perception because its so true that “your perception shapes your reality”

Bex share her experience of Fini’s breathwork and her energy that just radiates through her experiences and her embodiment that’s truly felt through the spaces she holds. Of course, this leads her to other opportunities (Bex mirrors to us that OF COURSE this is just the evidence of being in your energy, authenticity, your vibe IS what keeps your soul humans coming back and referring you to everyone in their aura)

We speak to how the wellness world has shifted online and why its even more important to stay true to you, know comparison is the thief of joy and notice the signs you may be loosing yourself online and the importance of taking social media breaks, having social media boundaries but intentional coming offline to tune back into your practices and connect back to you.

Bex shares her wisdom on the importance of knowing who you are as the Soulful CEO, the types of experiences that are aligned, how the structure of an offer suite allows you to intentional plan your offers to align to your soul lifestyle, energy, time, money and actually by saying no to certain opportunities, creates space for the aligned new opportunities to land.

Fini truly leads to connect others to their body and heart, she is such an embodiment of peace, JOY and authenticity and she really shows us that through the breath, we can go beyond the busy mind, connect more deeply to our true self, give ourself the self-love we deserve and live life with more JOY.

Connect with Fini;

• Fini IG
• Fini website:

🌞Let’s stay connected 🌞

• Free Offer Audit
• IG: We_Are_Soulful
• Website: House of We Are Soulful

Apply to have your FREE OFFER AUDIT: Free Offer Audit

👁️ I LEAD SERIES + BTSCEO MOVEMENT

Behind every rising Soulful CEO is a story that drives your movement to take form – lets activate it, embody it and lead it⠀

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I’ll be spotlighting our inspirational SOULFUL CEO’s to share why they lead, the story behind their movement and their embodiment as the Soulful CEO.⠀

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We have the power to become the leader we always needed when we lead from the SOUL, leverage with strategy and embody our Soulful CEO who’s leading a movement- OUR POWER TO SERVE IS AMPLIFED

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We all have a story.⠀

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Now I’m holding the torch for YOU to walk in the light…⠀

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Join the BTSCEO movement over on IG, tag me @we_are_soulful and tell us why you lead #BecomingTheSoulfulCEO⠀

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And over the next few weeks, I’ll be sharing our Soulful CEO’s stories, their movement and their Soulful CEO embodiment plus what’s going on in their world inside the BSTCOE PODCAST I LEAD series

Plus grab your FREE OFFER AUDIT and I’ll be revealing your bespoke unseen opportunities Free Offer Audit

👁️🎤We hope you loved this episode and found it supportive for your journey in Becoming the Soulful CEO, activating your aligned brand, movement and developing stronger foundation for your business to thrive and soul-changing experiences to soulfully sell out.

If Becoming the Soulful CEO has impacted you today, make sure to subscribe to the show so you don’t miss the vibes and it would mean the absolute world if you rate + reviewed the show. I love to hear how these have landed for you and impacted your Soulful CEO era