How To Build A Winning Content Strategy For B2B Companies With Long Sales Cycles (with Abi Malins From Leadwave) B2B Marketing Done Right podcast

Вміст надано Niels van Melick. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Niels van Melick або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)

21h ago 22:41

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MP3•Головна епізоду

This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful.

Here's what you'll learn in this episode:

Why customer research is crucial for top-performing content.
The most common mistakes companies make when developing a content strategy.
How to turn your company’s expertise into thought leadership content.
Tips for effective interviews with your subject matter experts.
How to build a highly efficient content engine.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

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