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How to Manage a Big Positioning Change
Manage episode 410550840 series 3566656
Вміст надано April Dunford. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією April Dunford або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
I get asked a lot by people about today’s topic on how to manage a positioning change within an organization. It applies to big and small companies and even those going through acquisitions.
In today’s episode, I cover:
- The times when your positioning might change
- How to figure out the frequency of assessing your positioning
- The complexities of changing your positioning after an acquisition
- How to test your new sales pitch after you change your positioning
- And more
I also want to mention my new book, Sales Pitch, is out!
If you’d like to learn more or order a copy, you can go to https://www.aprildunford.com/books
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If You Want To Skip Ahead:
(00:00) I launched my book and today’s topic
(01:25) What happens when your positioning changes and specific examples
(07:40) The unplanned reasons for why your positioning might change and how to check it
(12:02) If you need to change your positioning, what you should do
(15:10) How to be careful testing your new sales pitch
(17:19) Why acquisitions require more work
(24:51) The funniest thing I learned from going through 6 acquisitions
(26:45) A few updates from me
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
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Production and marketing by https://penname.co/
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