27. Navigating the Creative and Operational Balance with Jessica Peavy of Unmutable

The Ops Experts Club Podcast

SUMMARY:

In this episode of The Ops Experts Club Podcast, we sit down with Jessica Peavy, the dynamic digital marketing specialist at Unmutable, to explore her diverse journey within the company. From managing book launches and handling marketing strategies to her current role in digital marketing, Jessica shares the evolution of her responsibilities and how she found her sweet spot.

Jessica opens up about the challenges and triumphs of working with family, particularly with her brother and Unmutable's owner, Caleb Peavy. She delves into the nuances of balancing creativity with operational efficiency, setting clear expectations, and maintaining productive client relationships.

We also discuss the art of managing multiple hats in a fast-paced environment and the importance of adaptability in the ever-changing landscape of digital marketing. Jessica offers insights into how Unmutable approaches projects, fosters creativity, and aligns ideas with client goals.

This episode is packed with valuable lessons on the importance of setting boundaries, the power of collaboration, and the significance of continuous learning. Whether you're a digital marketing enthusiast or a project management pro, Jessica’s experiences and tips will inspire you to find balance and joy in your professional journey.

Minute by Minute:

0:00 Introduction and welcome Jessica Peavy!

3:23 Ascending from a creative to an operations manager

9:08 This kind of marketing takes the most creativity

18:23 Learning to reign in clients' creative ideas with something more practical

24:08 A piece of advice for starting out Jessica