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How A.I. Tracks a Gambler’s Appetite for Risk - Discussing Persuasion and Casino Marketing with Andrew Pearson
Manage episode 408455556 series 3559974
Вміст надано Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.
You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.
Andrew Pearson is the president of Intelligencia, a leading implementer of analytics, AI, business intelligence, customer experience, and digital marketing solutions for clients worldwide, including some of the world's biggest insurers, casinos, cruise lines, integrated resorts, and sportsbooks.
Andrew has written several books on analytics and AI including his first novel, The Dead Chip Syndicate.
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