Episode 140 - From 20% to 70% Open Rates: The Email Secrets Photographers Need to Know

Motherhood Anthology: Photography Education for a Business You Love

In this episode, Dawn Richardson from Flodesk joins us to tackle the biggest pain points photographers face with e-mail marketing. Dawn shares how, before she joined the Flodesk team, she built a six-figure photography business with just 300 highly engaged e-mail subscribers. The team dives deep into practical strategies for improving open rates, the importance of regular list cleaning, and why sending from a custom domain email is non-negotiable for serious photographers.

Topics Covered:

• Email deliverability fundamentals: why consistency beats surprises and how to avoid the spam folder
• List management strategies: cleaning unengaged subscribers, segmentation, and focusing on quality over quantity
• Improving email performance: subject lines, personal storytelling, technical setup, and understanding key metrics
• Building authentic connections through targeted campaigns and personal newsletters that drive real business results
• And so much more!

Connect with Dawn:

Use our affiliate link for 50% off Flodesk: https://flodesk.com/c/N12FH6

Connect with Dawn on IG: https://www.instagram.com/itsdawnrichardson/

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