Amazon Product Launch Expert: “Why Your Product Launches Aren’t Going Anywhere” - [Part 1 of 3]

What The Teck?

Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.

In this episode…

Investing thousands of dollars into an Amazon product launch only to watch it fail can be disheartening. Yet more sellers have experienced this following Amazon’s algorithm changes, which reconfigures SEO rankings. How can you navigate these updates to boost your product rankings?

With Amazon’s new keyword update, brands have noticed that even the most basic keywords aren’t ranking, and their products aren’t performing to previous standards. Data-driven Amazon seller Colin Raja explains that Amazon requires brands to assign their keywords to specific categories and subcategories to compete against those with similar products. This entails restructuring your SEO strategy on the backend of each product to align with Amazon’s categories and browser nodes. You can then relaunch your products by linking keywords to social ads like TikTok and Instagram.

In this episode of What The Teck?, Colin Raja, the Owner of RIMSports, joins Rolando Rosas for the first segment of a three-part series about improving your product rankings. Colin talks about social signals, keyword linking, and how Amazon’s keyword ranking updates impact future product launches.